Floroma Branding, Story and the Origin of its name
Floroma's Brand Concept
Our Founder Jane Weng, used to work in the finance industry. Working long hours, she and her colleagues had tried many things to stay awake and refreshed while working. However, not all methods are good for the body, such as constantly drinking coffee and eating snacks. Sometimes colleagues would secretly use chinese medicinal oil in the washroom, to avoid being teased or misunderstood for being sick. Jane identified a market opportunity. A lot of medicinal oils' brand image and design are very traditional and are not updated for different markets and demographics. Another concern is that people around you might not be able to withstand the strong smell of Chinese medicinal oil, or others might say that you are using “grandparents’ perfume” as they are often used by older generations, and not popular with the younger generations. Therefore, Jane has reinvented the Chinese medicinal oil by combining both the traditional Chinese technique and the western perfume making technique, ultimately creating a brand new product.
After half a year of research and testing, Jane found 200 women, age between 20-35 years old for market research. We tested over 30 scent. The research concluded that the most popular scents are apple flower, green tea and cherry blossom and base on that, we made our refresher pen with those scents.
Floroma - origin of our brand name
Our founder Jane loves flowers and she is fascinated by their scent. Her favorite is the Japanese cherry blossom. However cherry blossom last for a very short time, only between March and April. As a result, Jane hopes to bring that essence into a bottle perfume, so it can bring back that feeling, everywhere you go. Hence our Chinese name 花の滴. It translate to droplets of flower.
Floroma - combining the words flower and aroma, we want to bring the essence of flower into our perfume, so it reminds you of a wonderful scent, so you can have a wonderful day！